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“Identity at Elevation,” a senior art exhibit by Jessica Feeleus and Paige Corkill, is on display in the lower level of the Campus Center at ��͹��Ƶ, now through May 9.

Together, Corkill and Feeleus developed a full brand identity for a fictional coffee shop. Their work includes logos and branding, along with marketing materials and merchandise, showcasing their abilities in multiple mediums and the relevancy of graphic design to business and everyday life.

The project seeks to show that artistry is not just found in a painting in a gallery, but rather it is all around us, impacting our everyday experiences. It can be as simple as a menu, business card, or photos taken on an iPhone.

Much of the brand’s identity is inspired by the artists’ experience in the outdoors of the Pacific Northwest and their appreciation for all of Creation. God’s creation can be seen all around us whether we pay attention to it or not. The goal of "Identity at Elevation" is to reflect this beauty in the brand and encourage others to look deeper at their surroundings to find God’s presence.

Feeleus is a graphic design major from Sunnyside, Manitoba, Canada. Corkill is a graphic design major from Lynden, Washington.

To learn more about the artists and their work, the community is invited to an artist reception on Thursday, April 23 at 7 p.m. in the lower level of Dordt’s Campus Center.

About ��͹��Ƶ

As an institution of higher education committed to the Reformed Christian perspective, ��͹��Ƶ equips students, faculty, alumni, and the broader community to work toward Christ-centered renewal in all aspects of contemporary life. Located in Sioux Center, Iowa, ��͹��Ƶis a comprehensive university named to the best college lists by U.S. News and World Report, the Wall Street Journal, Times Higher Education, Forbes.com, Washington Monthly, and Princeton Review.