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Business / Accounting / Economics
Communication
Master Public Administration

Dr. Tom Prinsen

Professor of Business & Communication

712-722-6257

Dr. Tom Prinsen serves as professor of business and communication at ͹Ƶ, teaching courses such as Marketing Research, Public Relationship, Campaigns & Cases, and Workplace Communications.

His research interests include not-for-profit donations and donors, medical tourism, and teaching for application. Since arriving at Dordt, he has contributed to several scholarly publications and presentations, including:

  • Prinsen, T., & Falk, L. K. (2024). “The Value of Donated Toys.” Presented at the International Academy of Business Disciplines (IABD) annual conference. Conference Proceedings.
  • Prinsen, T., & Falk, L. K. (2024). “Preparing Students for the Near Future.” Presented at the International Academy of Business Disciplines (IABD) annual conference.
  • Falk, L. K., Prinsen, T., & Erdmenger, E. (2022). “Firearm Ownership, Crime, Politics, Sales, and Advertising.” Presented at the International Academy of Business Disciplines (IABD) annual conference (virtual).
  • Vander Kooi, D., & Veenstra, C. (2021). Responsible Public Address (4th ed.). Revised edition edited by Prinsen, T., & Kuiper, B. ͹Ƶ Press.
  • Prinsen, T. J. (2021). “Social Media Use of Religious Leaders.” Abstract published in the proceedings for the International Academy of Business Disciplines (IABD) annual conference. Presented virtually.
  • Prinsen, T. J. (2019). “Utilizing Students in Professional Projects.” Abstract published in the proceedings for the International Academy of Business Disciplines (IABD) annual conference, Jacksonville, Florida.
  • Prinsen, T. J. (2019, March). “Parkinson’s, the Slow Thief.” The Banner.

Prior to Dordt, Prinsen worked in creative and analytical positions in the grocery and orthopedic industries, gaining experience in all facets of public relations and marketing—from writing public service announcements to marketing reports.

Outside of teaching, Prinsen continues to conduct marketing research for the Marine’s Toys for Tots Foundation. As a certified law enforcement officer through the Iowa Law Enforcement Association, Prinsen also serves as a Reserve Deputy for the Woodbury County Sheriff's Office and advisers Dordt’s shooting club. In his free time, he enjoys spending time with grandkids and exploring the riding trails of the Black Hills.

Education:

  • Ph.D. in Integrated Marketing Communication, Southern Illinois University, Carbondale, 2005
  • M.A. in Speech Communication & Mass Communication, University of South Dakota, 1999
  • B.A. in Communication, ͹ƵCollege, 1990