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Communication
Master Public Administration

Dr. Tom Prinsen

Professor of Business & Communication

712-722-6257

Dr. Thomas Prinsen serves as professor of business and communication at ͹Ƶ, where he teaches courses such as Public Relations, Organizational Communication, Campaigns and Cases, and Marketing Research.

A ͹Ƶalumnus, Prinsen finds joy in mentoring students and helping them discover how their professional callings connect to God’s work in the world. “I love the energy that students bring,” says Prinsen. “It is exciting to see how the Lord works in their lives as they develop and conduct their kingdom work.”

Before joining Dordt, Prinsen led advertising and public relations efforts for Hy-Vee’s Sioux Falls stores and served as global manager of market intelligence for Biomet Orthopedics. His faith continues to guide his teaching and professional practice. “My faith provides the framework for the work I love,” he reflects.

Prinsen’s research interests include medical tourism, marketing research, and sports promotion. He has presented and published work, including the following:

  • Tom Prinsen & Louis K. Falk, 2024, “The Value of Donated Toys.” Presented at the International Academy of Business Disciplines’ (IABD) annual conference. Conference Proceedings.
  • Tom Prinsen & Louis K. Falk, 2024. “Preparing Students for the Near Future.” Presented at the International Academy of Business Disciplines’ (IABD) annual conference.
  • Louis K. Falk, Tom Prinsen, & Enrique Erdmenger. 2022. “Firearm Ownership, Crime, Politics, Sales, and Advertising.” Presented at the International Academy of Business Disciplines’ (IABD) 2022 annual conference, online/virtual.
  • Dr. Daryl Vander Kooi and Dr. Charles Veenstra. 2021. “Responsible Public Address 4th Ed.” Revised edition: Dr. Tom Prinsen (ed.) and Dr. Bruce Kuiper (ed.). ͹Ƶ Press.
  • Thomas J. Prinsen, 2021, “Social Media Use of Religious Leaders” Proceedings for the 2021 International Academy of Business Disciplines conference.
  • Thomas J. Prinsen. 2019. “Utilizing students in professional projects”. Proceedings for the 2019 International Academy of Business Disciplines conference.
    Thomas J. Prinsen. 2019. “Parkinson’s, the slow thief.” The Banner,
  • Louis K. Falk & Thomas J. Prinsen. 2016. “Decisions, Decisions: Factors That Influence a Patient’s Medical Tourism Choices”. International Academy of Business Disciplines’ (IABD) Quarterly Review of Business Disciplines (QRBD).]

Beyond the classroom, Prinsen advises Dordt’s trapshooting team, the Defender Clay Dusters. He also consults for the Marine’s Toys for Tots program and serves as a reserve deputy sheriff for the state of Iowa.

Education:

  • Ph.D. in Mass Communication and Media Arts, Southern Illinois University
  • M.A. in Mass Communication and Speech Communication, University of South Dakota
  • B.A. in Communication, ͹ƵCollege